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class="column"> <div id="lz79jo8py71" class="bigtitle" style="font-weight:bold; font-size:24px; padding:20px; text-align:center;"> <p> 苏宁“新零售”模式的落地研究</p> </div> <div id="lz79jo8py71" class="smalltitle" > <div id="lz79jo8py71" class="inner_right_two_n"> <div id="lz79jo8py71" class="inter_top_t" style="text-align:center;padding:5px; text-align:center; color:#666;"> <p> 来源?发布时间?019/9/16 11:28:38 浏览人数?<script type="text/javascript" src="/xbbjb/Process/iPCount.aspx?autocode=189&show=True&type=1&info=news"></script> ?/p> </div> <div id="lz79jo8py71" class="newsshow" style="font-size: 10pt; line-height: 18pt; margin-top:15px;"> <div id="lz79jo8py71" style="border-top: medium none; border-right: medium none; border-bottom: #cccccc 1pt solid; padding-bottom: 0cm; padding-top: 0cm; padding-left: 0cm; border-left: medium none; padding-right: 0cm; mso-element: para-border-div; mso-border-bottom-alt: solid #CCCCCC .75pt"> <p class="MsoNormal" style="border-top: medium none; border-right: medium none; border-bottom: medium none; padding-bottom: 0cm; text-align: left; padding-top: 0cm; padding-left: 0cm; margin: 0cm 0cm 0pt; border-left: medium none; line-height: 22.5pt; padding-right: 0cm; mso-border-bottom-alt: solid #CCCCCC .75pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-outline-level: 4; mso-padding-alt: 0cm 0cm 0cm 0cm" align="left"><strong><span style="font-size: 12pt; font-family: 宋体; color: #003150; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">苏宁</span></strong><strong><span lang="EN-US" style="font-size: 12pt; font-family: "ˎ̥","serif"; color: #003150; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">“</span></strong><strong><span style="font-size: 12pt; font-family: 宋体; color: #003150; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">新零?/span></strong><strong><span lang="EN-US" style="font-size: 12pt; font-family: "ˎ̥","serif"; color: #003150; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">”</span></strong><strong><span style="font-size: 12pt; font-family: 宋体; color: #003150; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">模式的落地研?/span></strong><strong><span lang="EN-US" style="font-size: 12pt; font-family: "ˎ̥","serif"; color: #003150; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"><br /> Research on the Implementation of Suning's “New Retail” Model <o:p></o:p></span></strong></p> </div> <p class="MsoNormal" style="text-align: left; margin: 15pt 0cm; line-height: 21pt; mso-pagination: widow-orphan; mso-outline-level: 5" align="left"><font size="3"><strong><span style="font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">吴超?/span></strong><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">;</span></strong><strong><span style="font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">余昌?/span></strong><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">; <o:p></o:p></span></strong></font></p> <ul type="disc"> <li class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">1:</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">福州软件职业技术学院经济管理系</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"><o:p></o:p></span></li> <li class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">2:</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">福州农商银行</span><span style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> <span lang="EN-US"><o:p></o:p></span></span></li> <li class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; display: none; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; display: none; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-hide: all"><o:p> </o:p></span></li> <li class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; display: none; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; display: none; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-hide: all"><o:p> </o:p></span></li> <li class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"><o:p> </o:p></span></li> </ul> <p class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><font size="3"><strong><span style="font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">摘要</span></strong><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">(Abstract)</span></strong><strong><span style="font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">?/span></strong><strong><span style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"> </span></strong><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"><o:p></o:p></span></font></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">借助互联网、物联网、大数据和人工智能等技?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">苏宁</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">"</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">新零?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">"</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">模式利用线上和线下渠?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">为客户搭建数字化消费全场?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">充分满足客户的不同需求。新模式在运营过程中存在线上平台与线下实体店形成零和博弈、线上线下同价设计失误?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">IT</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">系统有待升级、物流业务尚待提速、运用网络营销工具的水平有待提升等问题。苏宁有必要通过重新定位线上线下功能、重构线上线下价格形成机制、充分利用各种网络营销工具、升级信息系统和充分发挥物流体系作用等措施改?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">"</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">新零?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">"</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">模式的落地策?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">从而获得持续的竞争优势?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><font size="3"><strong><span style="font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">关键?/span></strong><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">(KeyWords)</span></strong><strong><span style="font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">?/span></strong></font><span style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> </span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">新零?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">;</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">苏宁</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">;O2O <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><font size="3"><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">Abstract: </span></strong><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; display: none; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-hide: all"><o:p></o:p></span></font></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><font size="3"><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">Keywords: </span></strong><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; display: none; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-hide: all"><o:p></o:p></span></font></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><font size="3"><strong><span style="font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">基金项目</span></strong><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">(Foundation):</span></strong></font><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> 2016</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">年第一批福建省中青年教师教育科研项目计划社科类</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">“</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">市场信息、竞争强度与产品创新</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">——</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">基于电子商务领域的研?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">”(JAS161161)<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><font size="3"><strong><span style="font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">作?/span></strong><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">(Author):</span></strong></font><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> </span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">吴超?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">;</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">余昌?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">; <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 0cm 0pt; line-height: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"><font size="3">Email:</font></span></strong><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体"> <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; margin: 15pt 0cm; line-height: 21pt; mso-pagination: widow-orphan; mso-outline-level: 5" align="left"><font size="3"><strong><span style="font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">参考文?/span></strong><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">(References)</span></strong><strong><span style="font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">?/span></strong><strong><span lang="EN-US" style="font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></span></strong></font></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 30pt 0pt; line-height: 16.5pt; text-indent: -18pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt" align="left"><span lang="EN-US" style="font-size: 10pt; font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-fareast-font-family: Symbol; mso-bidi-font-size: 9.0pt"><span style="mso-list: Ignore">·<span style="font: 7pt "Times New Roman"">         </span></span></span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[1]</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">韩彩?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">王宝?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">.“</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">新零?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">”</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">的研究现状及趋势</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[J].</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">中国流通经?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,2018(12):20-30.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 30pt 0pt; line-height: 16.5pt; text-indent: -18pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt" align="left"><span lang="EN-US" style="font-size: 10pt; font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-fareast-font-family: Symbol; mso-bidi-font-size: 9.0pt"><span style="mso-list: Ignore">·<span style="font: 7pt "Times New Roman"">         </span></span></span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[2]</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">蒋亚?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">任晓?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">.</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">“</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">零售之轮</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">”</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">理论看新零售的产生动因及发展策略</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[J].</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">经济论坛</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,2017(1):99-101.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 30pt 0pt; line-height: 16.5pt; text-indent: -18pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt" align="left"><span lang="EN-US" style="font-size: 10pt; font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-fareast-font-family: Symbol; mso-bidi-font-size: 9.0pt"><span style="mso-list: Ignore">·<span style="font: 7pt "Times New Roman"">         </span></span></span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[3]</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">杜睿?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">蒋侃</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">.</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">新零?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">:</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">内涵、发展动因与关键问题</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[J].</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">价格理论与实?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,2017(2):141-143.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 30pt 0pt; line-height: 16.5pt; text-indent: -18pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt" align="left"><span lang="EN-US" style="font-size: 10pt; font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-fareast-font-family: Symbol; mso-bidi-font-size: 9.0pt"><span style="mso-list: Ignore">·<span style="font: 7pt "Times New Roman"">         </span></span></span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[4]</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">王宝?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">.“</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">新零?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">”</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">的本质、成因及实践动向</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[J].</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">中国流通经?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,2017(7):4-11.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 30pt 0pt; line-height: 16.5pt; text-indent: -18pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt" align="left"><span lang="EN-US" style="font-size: 10pt; font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-fareast-font-family: Symbol; mso-bidi-font-size: 9.0pt"><span style="mso-list: Ignore">·<span style="font: 7pt "Times New Roman"">         </span></span></span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[5]</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">王信?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">.</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">论虚拟企业的二维市场性质及企业开拓市场策?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[J].</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">中国软科?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,2001(11):57-66.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; margin: 0cm 30pt 0pt; line-height: 16.5pt; text-indent: -18pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt" align="left"><span lang="EN-US" style="font-size: 10pt; font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-fareast-font-family: Symbol; mso-bidi-font-size: 9.0pt"><span style="mso-list: Ignore">·<span style="font: 7pt "Times New Roman"">         </span></span></span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[6]</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">汪旭?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">赵博</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">,</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">刘志</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">.</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">从多渠道到全渠道</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">:</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">互联网背景下传统零售企业转型升级路径</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">——</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">基于银泰百货和永辉超市的双案例研?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">[J].</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">北京工商大学学报</span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">(</span><span style="font-size: 9pt; font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">社会科学?/span><span lang="EN-US" style="font-size: 9pt; font-family: "ˎ̥","serif"; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">),2018,33(4):22-32.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0cm 0cm 0pt"><span lang="EN-US"><o:p><font size="3" face="Calibri"> 文章下载?a href="/xbbjb/files/fck/苏宁_新零售_模式的落地研究_吴超?pdf">苏宁_新零售_模式的落地研究_吴超?pdf</a></font></o:p></span></p><br> <table style="border: 0px;"> 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